Logo Legends: Fool's Gold Records
Fool’s Gold Records is a hip-hop/dance label started by A-Trak and Nick Catchdubs in 2007. They've been labeled an "indie innovator" by Billboard, a "tastemaker" label by the New York Times, and "one of the most influential indies in the music business" by Pitchfork. They also have one of the most fun and memorable logos of anyone putting out records.
The gold bar logo was designed by Joshua Prince, AKA Dust La Rock, the "minister of art" responsible for all of the label’s design and art during its early days. Inspired by “gold, in all its many forms, [and] late ’80s and early ’90s house and hip hop record-sleeve and label graphics," this solid-gold logo looks great on everything, from stickers and hats to the label’s Mr. Goldbar mascot, seen handling some serious business below.
In an interview with Sue Apfelbaum from Red Bull Music Academy, Catchdubs explains the thinking behind their super fun, chunky logo. “We wanted something that could have the swagger of hip hop but not be so on the nose – something that didn’t take itself too seriously.”
““We wanted something that could have the swagger of hip hop but not be so on the nose – something that didn’t take itself too seriously.””
Mr. Goldbar gets down
